Qualifying Purchases:

For every dollar you spend on Clothing, General Merchandise, Parts, Accessories & Labor before taxes you earn 1 Loyal Rider reward point.

Purchases/Work Excluded:                                                                                                          

 Motorcycle Deals*, ESP*, PPM*, Winter Storage*, Warranty Repairs, & Accident Repairs.

*bonus points may apply

Points Earned                                                                   Award                                                                               

250       Points                                                                        $10       Loyal Rider Coupon                       

500       Points                                                                        $25       Loyal Rider Coupon                      

750       Points                                                                        $37       Loyal Rider Coupon                      

1000    Points                                                                        $50       Loyal Rider Coupon                      

1500    Points                                                                        $100    Loyal Rider Coupon                   

2000    Points                                                                        $130    Loyal Rider Coupon                  

2500   Points                                                                         $165    Loyal Rider Coupon                     

3000   Points                                                                         $200    Loyal Rider Coupon                    

3500   Points                                                                         $250    Loyal Rider Coupon                    

4000   Points                                                                         $300    Loyal Rider Coupon                  

4500   Points                                                                         $340    Loyal Rider Coupon     

5000   Points                                                                         $400    Loyal Rider Coupon                    

5500   Points                                                                          Maximum Points Accumulated

Bonus Points Program*

Motorcycle Deals                                                             500       Points                                                         

Extended Service Plans                                                 200       Points  

Prepaid Maintenance Plans                                          200       Points                                              

Winter Storage                                                                    100       Points            

Chesapeake Harley-Davidson offers additional Bonus Points opportunities to members of Chesapeake HOG.                                                                                                                                  

Points will be automatically credited to your Loyal Rider Rewards account with each purchase of General Merchandise, Parts, Accessories and Labor. Points are available 24-72 hours after purchase. For every bonus point event, those points will be available 48-84 hours from the next business day. Points will not be credited for any warranty or accident repairs.  Bonus points will be awarded for the purchase of Motorcycles, Extended Service Policies, Prepaid Maintenance and Winter Storage.

Returns are subject to a deduction of points earned from the original purchase.

Loyal Rider Rewards can only be used by the original customer who joined the program or a member of their immediate household. CH-D reserves the right to request photo identification with the proper address. Only the CH-D Loyal Rider Rewards member account holder may redeem points to a Loyal Rider Rewards Coupon.

Points are earned for parts, merchandise and labor purchased at the retail, or sale price at the counter. Any parts, merchandise and labor included in a motorcycle deal will not earn any loyal rider rewards points.

Points and rewards have no cash value and rewards cannot be redeemed then placed on account or a Gift Card. Points are redeemed to a coupon. The coupon will have an expiration of 30 days from print date.

Chesapeake Harley-Davidson reserves the right to discontinue Chesapeake Harley-Davidson’s Loyal Rider Rewards Program and/or void all or a portion of the member’s point balance. This result would include scenarios in which points or gift cards have been issued, received, or redeemed through human or computer error, fraud or theft, through illegal means, or in any manner inconsistent with the intent of the program.

Chesapeake Harley-Davidson reserves the right to modify or cancel the Chesapeake Harley-Davidson Loyal Rider Rewards at any time.

All points are given at the discretion of Chesapeake Harley-Davidson. Points can be changed, removed or added at any time and hold no cash value. Any or all discrepancies are decided by Chesapeake Harley-Davidson’s management and the decisions are final.

Points earned with CH-D’s Loyal Rider Rewards Program do not expire.

last updated August 28,2011